Marketing and Distribution Channel Letter Essay Paper

This assignment challenges the student to think creatively.
The deliverable is a single-page letter addressed to a hypothetical website development company.
Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.
Your firm has agreed to hire a professional website development company to market your product. The website developer needs the following information:
A brief description of the product
A description of the market and distribution channels
A description of the marketing activities
APA format is not required, but solid academic writing is expected.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion

Marketing and distribution channel letter

As a computer hardware and software company that supplies computer components in North America, to include USA and Canada, Aley Digital Solutions is dedicated to providing its customers with first-quality, manufacturer-warranted and genuine computer hardware and software solutions.

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Aley Digital Solution uses a dual distribution channel that includes direct sales and use of intermediaries. The company makes direct sales of products to the customers as a retailer through its retail shops located in New York, Los Angeles, and San Francisco. In addition, it holds a distribution license that allows it to act as an intermediary (agent) between the manufacturers and other retailers to facilitate the supply chain processes.  Marketing and Distribution Channel Letter Essay Paper

Aley Digital Solutions employs five different types of marketing activities to meet its revenue and growth objectives. Firstly, it engages in lead generational activities in which contact information of prospective and current customers are used to generate new sales. This involves understanding what the customer does then exploring the product offerings that would meet the customer’s needs. Secondly, market education and price justification that seeks to convince the customers that the pricing differences for the same product types is justified by quality expectations. Finally, the company makes use of social and relationship marketing whereby customer relationship is strengthened and loyalty improved through value addition services so that they are motivated to convince prospective customers to develop sales.

Aley Digital Solutions certifies that it is an authorized distributor and supplier of Intel, Dell, Toshiba, Microsoft, IBM, Lenovo, Samsung and Hewlett-Packard products, and that all products supplied by the company meet two criteria.

• Firstly, they are obtained directly from the electronics company (manufacturer) or from authorized marketing and distribution channels.
• Secondly, all products are handled and store in accordance with the requirements issued by the manufacturer as well as quality standards presented for the industry.

Aley Digital solutions is an active member of organizations that actively seek to prevent pirated and counterfeited products from accessing the supply chain and market, and ensuring that only genuine products are marketed.

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Marketing and Distribution Channel Letter Essay Paper